Jyuri Lee was born as the first child among three of a Korean conservative family. Her parents belong to the poor baby boomer generation right after Korean Civil War. Her father, who was the seventh son of an extremely poor family, put job security as the top priority from a very early age. He worked for the government, and told Jyuri to do the same. As an obedient and long-suffering first child, she followed her father's advice to the letter, working for the government. She majored in English education at Seoul National University, and taught at a public middle school for years. One day, she realized she had to break this chain of delayed dreams;

she was compelled to pursue her own passion. She resigned from her secure post, and flew to New York in 2014, to pursue her passion in Parsons School of Design: she was 31.

Since fashion was her long-delayed dream, when she finally started her study in Parsons, she was ready to give her 100%. This passion led her to win competitions like Eyes on Talent (May.2018.NewYork) and Graduate Fashion Week (June.2018.London). In her junior year, she was lucky to have her works featured in different magazines including Vogue Italia, Kodd magazine and Huf magazine. And as soon as she graduated she had an opportunity to showcase her collection in a runway show in Brooklyn. In this September, she is participating in New York Fashion Week’s branch in Harlem. (Called HFW).  


Awards & Achievements

  • Eyes On Talent / Finalists (May,2018) : New York

         work shortlisted for finalists


  • Graduate Fashion Week / Finalists (June,2018) : London

         work shortlisted for finalists

  • Raw Artists Runway Show  (June,2018) : New York

         participating designer


  • Runway show in upcoming NYFW



  • Parsons School of Design
  • Seoul National University   


  • Oscar de la Renta, Fur
  • Oscar de la Renta
  • 3.1 PhillipLim